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Splendor in the Grass, Al Moore
Splendor in the Grass


Artist: Al Moore
Exhibition: Poster Peepshow: The Art of the Pin Up
Art Height: 17.0" (43.18 cm)
Art Width: 23.0" (58.42 cm)
Frame Height: 27.0" (68.58 cm)
Frame Width: 32.5" (82.55 cm)
Medium: Gouache on illustration board
Features: Framed
Year: 1940s


A large gouache on illustration board pin-up painting by Al Moore likely used by Esquire Magazine in the late 1940s as a commissioned calendar image for print publication both as a gate-fold in their magazine and a calendar girl for a 12 month premium calendar. Al Moore succeeded Albert Varga as the pin-up artist at Esquire Magazine after Varga took the reigns from George Petty in 1940. Moore brought a more modern and loose interpretation of feminine beauty as seen in this "Splendor in the Grass" pin-up entanglement.

Moore was a busy illustrator from the 1940s to the late 50s, generating advertising, fashion, story art, and pin-ups. Highlights include covers for The Saturday Evening Post and Collier's and interior work for these and Woman's Home Companion, American Magazine, Woman's Day, McCall's, and Cosmopolitan Magazine. Al Moore replaced Vargas and Petty as Esquire's main pin-up man, Moore's girls are less glossy and impossible than those of his talented predecessors, being more girl-next door realistic and natural. He provided calendars for Esquire, Brown and Bigelow.